УПАКОВКАИССЛЕДОВАНИЯРАЗВИТИЕ

THE BLUE TIN FROM NIVEA

16.04.2013

The blue tin has embodied NIVEA’s brand values since 1925. It is the brand «face» that consumers around the world associate with trust, closeness and expertise. Now Beiersdorf AG has introduced a new global design language based on the iconic blue tin. The new design consistently translates the successful NIVEA brand’s values into a product that consumers can see and feel, thereby making products in all categories immediately recognizable.


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